AI Insights · Timothy · October 2022
Top 5 Beauty Retail Apps on Android in Australia: Q3 2022 Performance
Discover the performance trends of the top 5 beauty retail apps on Android in Australia for Q3 2022, with insights on downloads, active users, and more.
The third quarter of 2022 showcased interesting trends for the top beauty retail applications on the Android platform in Australia. Below, we delve into the performance metrics for the leading apps: SEPHORA - Beauty Shopping, Adore Beauty | Shop Beauty Now, MECCA - Beauty Shopping, LOOKFANTASTIC -Beauty Shopping, and Nykaa Fashion – Shopping App.
SEPHORA - Beauty Shopping
Throughout Q3 2022, SEPHORA - Beauty Shopping experienced variable weekly download numbers. Starting from 1.2K downloads at the end of June, the app saw fluctuations, peaking at 1.6K in mid-September before concluding the quarter at 1.2K. Active users showed a slight decline from 5.9K to 5.6K by the end of September, despite a temporary increase to 6K mid-quarter.
Adore Beauty | Shop Beauty Now
Adore Beauty | Shop Beauty Now had a relatively stable download trend, beginning at 624 downloads and reaching a peak of approximately 1.1K in mid-September. The app concluded the quarter with 711 downloads.
MECCA - Beauty Shopping
MECCA - Beauty Shopping saw its highest download numbers mid-July at 1.2K, with a noticeable drop to 563 downloads in mid-September. The app ended the quarter with 781 downloads, reflecting some recovery.
LOOKFANTASTIC -Beauty Shopping
For LOOKFANTASTIC -Beauty Shopping, the download numbers were modest, starting at 102 and peaking at 215 in late July. The numbers dwindled to 59 by the end of September. Active user numbers followed a similar trend, declining from 1K to 823 over the quarter.
Nykaa Fashion – Shopping App
Nykaa Fashion – Shopping App exhibited a gradual increase in downloads, starting at 52 and ending at 104 by the last week of September. Active users increased from 364 to 443 during the same period.
These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower.